Peppers are a key commodity for Baloian Farms and the goal was to develop a value added position for their mini peppers. Consumer trends indicate that snacking – particularly healthy snacking continued to be on the rise.
- Mini peppers were already an easy snack item.
- We facilitated all aspects of the new product development including serving size, packaging size, dip research, nutrition and branding.
- Branding focused on a clear message of snacking – with grab and go packaging.
- The product was pitched to retailers and was a New Product Finalist at the Fresno Food Expo.
The Result: The new item continues to grow retail sales and build ROI in their FOB program while helping retailers expand find new dollars for the category.