The goal was to position this sweet red onion heirloom variety as the latest premium, foodie item for consumers. We started with consumer category research to identify market competition and the target audience. From there we created the product name and brand design. Colorful consumer-friendly packaging was developed to help drive sales of these premium sweet onions.
The Result: The introduction into the marketplace has just started but already it has been very positive as retailers have embraced this new red sweet onion variety.