The goal was to position Black Gold Farms’ red potatoes as a versatile, flavorful side dish solution for consumers. We created the “Better with Reds” theme with a consumer micro site that includes a wide variety of easy-to-prepare recipes, storage tips and nutrition information. The brand image and theme were extended to in-store to point-of-sale materials and unique packaging concepts.
The Result: Black Gold Farms has received a positive response from consumers and retailers alike. The campaign has helped the company expand its current retailer relationships and build new ones.