Gypsy Fruit

A regional farmstead operator was adopting a new business model with direct community sales of fresh peaches, blueberries and maple syrup.  He wanted to create a memorable brand position that would help consumers remember the company name and find them on social media based on heavy local advertising and word of mouth.

The Result: During an 8 week marketing window, their social media platforms grew at triple digits and consumer name retention after season was high when consumers were surveyed.