CrunchTime Apple Growers

CrunchTime Apple Growers

In 2012, Crunch Time Apple Growers (formerly New York Apple Growers) established a partnership with Cornell University to license two new apple varieties that were developed and grown exclusively in New York State. To begin a brand development, we started with...
Baloian Farms (Sophia La Rosa)

Baloian Farms (Sophia La Rosa)

The goal was to position this sweet red onion heirloom variety as the latest premium, foodie item for consumers. We started with consumer category research to identify market competition and the target audience. From there we created the product name and brand design....
Gypsy Fruit

Gypsy Fruit

A regional farmstead operator was adopting a new business model with direct community sales of fresh peaches, blueberries and maple syrup. He wanted to create a memorable brand position that would help consumers remember the company name and find them on social media...
Black Gold Farms

Black Gold Farms

The goal was to position Black Gold Farms’ red potatoes as a versatile, flavorful side dish solution for consumers. We created the “Better with Reds” theme with a consumer micro site that includes a wide variety of easy-to-prepare recipes, storage tips and nutrition...
Viva Fresh Expo

Viva Fresh Expo

Our goal was to develop a brand position and format for a new regional tradeshow that showcased products from Texas, Mexico and the Southwest region. 1. First, competitive research was completed to review the competitive positions of other similar tradeshows and then...

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