Woot Froot: Logo, Packaging and Website

Woot Froot: Logo, Packaging and Website

Fruit Dynamics had spent seven years and tested over 500 varieties to develop a fresh-cut offering for nectarines and peaches. As a team, we developed the Woot Froot name, brand image and packaging design. The goal was to pick a name that was memorable and fun, and...
Baloian Farms Mini Pepper Dippers

Baloian Farms Mini Pepper Dippers

Peppers are a key commodity for Baloian Farms and the goal was to develop a value added position for their mini peppers. Consumer trends indicate that snacking – particularly healthy snacking continued to be on the rise. 1. Mini peppers were already an easy snack...

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