Our Services & Process
We BUILD, We ENGAGE, We INFLUENCE
Interactive technologies have changed how we receive and process information. As a result, brands are being forced to upend the familiar ways they previously communicated with customers and adopt new methods to not only reach, but more importantly become more transparent and engage. That’s why we specialize in content marketing and influencer engagement. The saying that “traditional marketing talks at people but content marketing talks with them” is very true.
One size does not fit all because each of our client’s goals and challenges are unique. Therefore, our approach is to learn your business and then develop a content marketing plan that’s rooted in a smart strategy combined with lots of creativity. We do our best work when we’re hired to be a true partner and execute the optimum plan that will attract fans to become loyal customers.
Your story matters. We find the most interesting nuggets that connect you to consumers.
Storytelling has the power to set your company apart from the competition. Your product is a commodity until you make the consumer care.
We are the librarian, author, detective, archeologist, history teacher, coach, and even soothsayer for your brand. Our job is to see the future and know the trends, while learning your past and understanding your present to find your audience and share your story. We’ll help you to communicate your brand’s true personality using a more personalized approach without being overly promotional or pushy. The result is stronger engagement and more importantly it builds trust and loyalty.
We help your stories
Get help with your brand stories including:
• Content Strategy
• Brand Image and Positioning
• Package Design
• Marketing Collateral, Advertising & More
It’s beyond social media. Sharing consistent content across multiple platforms helps you position your brand to the right audience.
In both a digital and IRL (in real life) world your content should live in a variety of locations, adapt to multiple formats and evolve quickly. From tonight’s dinner delivered via Amazon, headline news conveyed via Snapchat or booking your next vacation on AirBnB, digital is has become a way of life. We can help you not only thrive in the digital world but more importantly build community.
We start with a strategic marketing approach that is focused in uncovering your brand story. We then turn it into scalable content for multiple platforms so it can be adapted for various audiences to meet your marketing goals.
Content Management Tools Include:
• Social Media Management
• Video Creation
• Website Development
• Online Blog
• Sales Presentations
• Employee Communications
• Trade & Consumer Public Relations
• Webinars, Podcasts and more
Word-of-mouth advertising is still the best form of marketing and influencers give you the reach and peer influence you need.
Consumer trust in advertising is at an all-time low while ad block usage is at an all-time high. Traditional advertising both online and in print is becoming less effective, especially for Millennials. Influencer marketing provides a more targeted and cost effective option in ensuring your messages are seen, heard and remembered by the right audience. When paired accordingly, influencers can become not only rabid fans, but the word-of-mouth peers that help build consumer loyalty.
• Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. (Source: TapInfluence study with Nielsen Catalina Solutions).
• 74% of people turn to social networks for guidance on purchase decisions. (Source: Ogilvy Cannes)
Influencer engagement must be managed with the same kind of strategic creativity we apply to content marketing. Influencers should reflect your key audience and represent your brand values. We have built a proprietary database of key influencers across the US to assist you in creating a buzz for your brand.
Influencer Engagement Programs Include:
• Programs with Bloggers
• Cross Promotional Opportunities with Synergistic Brands
• Event Marketing
• Community Outreach
• Rising Star or Celebrity Endorsements
Your story is unique and we can help you implement the right method for telling it. For us, content marketing begins with the fundamentals. We’ll start with the strategy which includes understanding your vision, mission and goals, as well as your competition. We’ll help you to pinpoint your target audience and use research to fill in the gaps.
Creativity without a plan is like a ship without a rudder. Our planning process can help you maximize your investment and resources. Our goal is to create a road map for success by bringing your story to life and then strategically create a plan for implementation and engagement with your audience. We’ll then monitor the responses and make real-time edits as needed.