by Heidi McIntyre | 01.04.19 | Food, Marketing, Merchandising, Supermarket Retail Trends
by Heidi McIntyre | 01.04.19 | Food, Marketing, Merchandising, Supermarket Retail Trends
Six years after Blue Apron, Hello Fresh and Plated first launched in the U.S. and carved-out their own niche, supermarket retailers are finally jumping on board offering their own branded kits or acquiring meal kit companies. That’s because consumers are increasingly...
by Melinda Goodman | 06.28.18 | Food, Merchandising
by Melinda Goodman | 06.28.18 | Food, Merchandising
In every aspect of our lives it seems revolutions are underway, particularly around how and what we consume. As our waistlines and our healthcare bills get bigger, so does our desire to seek out healthier foods. A recent study made headlines telling us our jobs are...
by Heidi McIntyre | 05.02.18 | Food, Packaging, Uncategorized
by Heidi McIntyre | 05.02.18 | Food, Packaging, Uncategorized
Each month we’ll be featuring a brand that stands out among the pack for its savvy marketing and effective storytelling. And as the first post in this new series, I’m excited to highlight a very cool and unique branded product, one that I have admired for some...
by Heidi McIntyre | 04.26.18 | General, Marketing, Merchandising, Public Relations, Uncategorized
by Heidi McIntyre | 04.26.18 | General, Marketing, Merchandising, Public Relations, Uncategorized
Since Amazon acquired Whole Foods for 13.7 billion in 2017, there’s been much speculation on how this company, known for being a disruptor, will impact the grocery business. In less than a year, Amazon has firmly put its mark across Whole Foods’ 473 stores with...
by Heidi McIntyre | 01.26.17 | Merchandising
by Heidi McIntyre | 01.26.17 | Merchandising
Armed with my list of household items, I was shopping in Target when I stopped in my tracks to look at a visually appealing display of a kitchen table decorated with lots of accessories and more displayed in bright and airy stands on the shelves behind it. In an era...