It’s often been said there are no new ideas. That is probably true, but there are certainly better ideas associated with existing ideas.
When thinking about new products it is important to think about consumer behavior and how existing products fit their needs. It’s easy to look around and see how some manufacturers took that task seriously and created great products that swept their category.
Swiffer made it easier to sweep and scrub the floor. Ditch the dirty mop bucket. It just feels cleaner and less messy.
Method cleaner made cleaning products not only healthy – but beautiful. No need to store the products under the cupboard – they are pretty enough for display.
The Cookie Dough Café – edible cookie dough is just genius. No raw eggs, all the great taste.
Every category has the opportunity for improvement, it just needs a little anthropology work to think about how people live, work and eat.
Written by Melinda Goodman
Managing Partner
Melinda@FullTiltMarketing.net
