by Heidi McIntyre | 07.11.19 | Content Marketing, Drink Trends, Influencer Marketing, Packaging
by Heidi McIntyre | 07.11.19 | Content Marketing, Drink Trends, Influencer Marketing, Packaging
We surveyed food bloggers from across the country and asked them to weigh-in on both food and drink trends they see as important to their audience. As we noted in our food trends report, bloggers are uniquely positioned to understand culinary trends both as home cooks...
by Heidi McIntyre | 01.04.19 | Food, Marketing, Merchandising, Supermarket Retail Trends
by Heidi McIntyre | 01.04.19 | Food, Marketing, Merchandising, Supermarket Retail Trends
Six years after Blue Apron, Hello Fresh and Plated first launched in the U.S. and carved-out their own niche, supermarket retailers are finally jumping on board offering their own branded kits or acquiring meal kit companies. That’s because consumers are increasingly...
by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning
by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning
In 2015, Applebee’s made a strategic decision to target the “the next generation of consumers.” Known for its casual dining, all-American cuisine with ribs, chicken and steak as mainstays, new unique items began to appear on the menu from sriracha shrimp to...
by Heidi McIntyre | 10.16.18 | Food, Marketing, Supermarket Retail Trends
by Heidi McIntyre | 10.16.18 | Food, Marketing, Supermarket Retail Trends
What is shopper loyalty? Over the years, supermarket retailers have made large investments in loyalty cards and other costly incentive programs to attract and retain shoppers but in today’s climate the effectiveness of these programs have been called into question....
by Heidi McIntyre | 07.10.18 | Uncategorized
by Heidi McIntyre | 07.10.18 | Uncategorized
Part 3 in the series on supermarket disruptors. What’s happening with Walmart? While doing an online search, I recently stumbled upon this headline from Forbes, “Walmart Moves from Traditional Retailer to High-Tech Innovator.” I’ve always viewed Walmart as a very...
