by Heidi McIntyre | 05.17.18 | Uncategorized
by Heidi McIntyre | 05.17.18 | Uncategorized
Part 2 in the series on supermarket disruptors Amazon Prime is an annual membership program that includes free shipping including same-day delivery on select products, access to instant streaming of thousands of movies and TV episodes, unlimited music, Alexa voice...
by Heidi McIntyre | 05.02.18 | Food, Packaging, Uncategorized
by Heidi McIntyre | 05.02.18 | Food, Packaging, Uncategorized
Each month we’ll be featuring a brand that stands out among the pack for its savvy marketing and effective storytelling. And as the first post in this new series, I’m excited to highlight a very cool and unique branded product, one that I have admired for some...
by Heidi McIntyre | 04.26.18 | General, Marketing, Merchandising, Public Relations, Uncategorized
by Heidi McIntyre | 04.26.18 | General, Marketing, Merchandising, Public Relations, Uncategorized
Since Amazon acquired Whole Foods for 13.7 billion in 2017, there’s been much speculation on how this company, known for being a disruptor, will impact the grocery business. In less than a year, Amazon has firmly put its mark across Whole Foods’ 473 stores with...
by Heidi McIntyre | 03.07.18 | Content Marketing
by Heidi McIntyre | 03.07.18 | Content Marketing
Once considered a buzzword, content marketing is here to stay having experienced double-digit growth for the past seven years. By 2019, it’s expected to have a net worth of $313 billion, according to the Global Content Marketing Forecast 2015–2019. This strategic...
by Heidi McIntyre | 12.15.17 | Branding, Content Marketing, kids, Marketing
by Heidi McIntyre | 12.15.17 | Branding, Content Marketing, kids, Marketing
It all began with Mr. Potato Head. In 1952, he became the first toy advertised on television aimed directly at children which marked the beginning of kids “pester power”. Fast forward to this holiday season and you’ll find a wide variety of advertisements both...
