by Heidi McIntyre | 05.24.17 | Marketing, Strategic Planning
by Heidi McIntyre | 05.24.17 | Marketing, Strategic Planning
Eight out of ten entrepreneurs who start businesses fail within the first 18 months – a mind-boggling 80% crash and burn according to Bloomberg. The number one reason why businesses fail is because the business owner did not take the time to conduct a business plan....
by Heidi McIntyre | 05.11.17 | Food
by Heidi McIntyre | 05.11.17 | Food
We get boxed meals sent to our home each week via HelloFresh. This provides an opportunity for my husband and I to try a wide variety of dishes and I get to check out what’s trending in terms of ethnic cuisines and flavors. One item that has appeared over and over...
by Heidi McIntyre | 03.22.17 | Tradeshow
by Heidi McIntyre | 03.22.17 | Tradeshow
We’re heading back to Austin for the 3rd annual Viva Fresh Produce Expo on April 20-22. We have fond memories of this foodie city from the first expo in 2015, not to mention our enjoyment of 6th Street. As a marketing company we get to work with a variety of clients...
by Heidi McIntyre | 02.09.17 | Social Media
by Heidi McIntyre | 02.09.17 | Social Media
This past Tuesday, Senator Elizabeth Warren posted a video on Facebook Live at 10:52 pm EST. The video portrayed her standing outside the Senate chamber reading a letter written by Coretta Scott King after she was silenced from speaking by Republicans who invoked Rule...
by Heidi McIntyre | 01.26.17 | Merchandising
by Heidi McIntyre | 01.26.17 | Merchandising
Armed with my list of household items, I was shopping in Target when I stopped in my tracks to look at a visually appealing display of a kitchen table decorated with lots of accessories and more displayed in bright and airy stands on the shelves behind it. In an era...