by Heidi McIntyre | 12.15.16 | Marketing
by Heidi McIntyre | 12.15.16 | Marketing
It’s no surprise that digital coupons have been increasing dramatically since 2012. In fact, experts estimate that worldwide digital coupon redemption rates will reach 31 billion in 2019, compared to 16 billion in 2014. I don’t consider myself to be a techie by any...
by Heidi McIntyre | 09.22.16 | Food
by Heidi McIntyre | 09.22.16 | Food
When it comes to going to the supermarket, my husband and I typically shop together. We have different preferences for certain foods, so this works out well. But there are times, when he’ll doing the shopping and I happy to relinquish that role. But I remember, when...
by Heidi McIntyre | 08.31.16 | Social Media
by Heidi McIntyre | 08.31.16 | Social Media
The top Instagrammers are celebrities in their own right with several million followers and growing. As I mentioned in my previous post, whether they are showcasing fashion, food, or a particular lifestyle, Instagrammers are influencing a broad range of consumers...
by Heidi McIntyre | 08.03.16 | Marketing
by Heidi McIntyre | 08.03.16 | Marketing
Lately the Millennials seem to be top of mind. At trade shows and educational events, the Generation Y topic appears at least once on the agenda. We’ve been focusing quite a bit on Millennials in this blog so we are not immune to the pull of these digital natives....
by Heidi McIntyre | 07.27.16 | Social Media
by Heidi McIntyre | 07.27.16 | Social Media
Kim Kardashian is not the only Instagram celebrity. There is a new generation of photo- happy users who are building celebrity-sized audiences while striking it rich with brand endorsements. Instagram users upload photos and videos that document their lives, travels,...
