by Heidi McIntyre | 04.19.16 | New Product Development
by Heidi McIntyre | 04.19.16 | New Product Development
We’ve all been at the store and seen the latest and greatest flavor of Limited Edition Oreo’s or been enticed by an all new must have snack combo that will make our lives easier and healthier. It’s obvious that totally new ideas from startup companies come from a...
by Heidi McIntyre | 03.15.16 | Marketing
by Heidi McIntyre | 03.15.16 | Marketing
As a self-proclaimed data junkie, for me information is king. But data alone, does not define the best marketing strategy when rolling out a new product. Instead, information helps to determine key pin points on the road map to success. When our client, Crunch Time...
by Heidi McIntyre | 03.04.16 | Food
by Heidi McIntyre | 03.04.16 | Food
Samsung recently announced that consumers will be able to order groceries directly from their new Family Hub fridge. MasterCard is launching the service in the tri-state New York City market with grocery partners FreshDirect and ShopRite. The Samsung fridge has an...
by Heidi McIntyre | 01.26.16 | Tradeshow
by Heidi McIntyre | 01.26.16 | Tradeshow
When they say everything in Texas is bigger, it’s true, and we don’t just say that because we read it in a magazine. We even have some roots in Texas. My business partner Melinda Goodman spent five years in the Lone Star State as the Executive Director for the...
by Heidi McIntyre | 10.27.15 | Food
by Heidi McIntyre | 10.27.15 | Food
I’ve noticed my local produce department has been promoting snack-size portions in the size of small fruit and veggie cups and this section has been steadily growing to include more space and rows. As a regular and frequent snacker, I’ve purchased a few of these items...
