by Heidi McIntyre | 09.23.15 | Food
by Heidi McIntyre | 09.23.15 | Food
It began a few years ago with the emergence of the farmer as celebrity. Now a new trend is quickly taking root (no pun intended) in which vegetables is becoming the star of the plate. From sweet potato tempura to hearty root veggies poached in a meat broth and carrots...
by Heidi McIntyre | 08.19.14 | Cause Marketing
by Heidi McIntyre | 08.19.14 | Cause Marketing
There is no doubt that cause marketing makes a difference. It supports charitable organizations in need of funding and has the power to build brand loyalty with consumers. But when it comes to the bottom line, does cause-marking increase sales? Starting in 2002, I...
by Heidi McIntyre | 07.11.14 | Food
by Heidi McIntyre | 07.11.14 | Food
When I recently read a study from the Organic Trade Association (OTA) stating that parents are choosing more organic food for their children because they are concerned about their children’s health, I was glad to see this growing trend among families – a trend that...
by Heidi McIntyre | 02.21.14 | Marketing
by Heidi McIntyre | 02.21.14 | Marketing
In 2012 we assisted our client, the Vidalia Onion Committee (VOC), to post a digital coupon ($.50 cents of 5 lbs) to their Facebook page which had less than 1,000 fans. Visitors were required to “like” the page to download the coupon. We did not pay to advertise the...
by Heidi McIntyre | 02.12.14 | Marketing
by Heidi McIntyre | 02.12.14 | Marketing
For years, marketers have targeted females as the primary household shopper. But times have changed as a recent Wall Street Journal headline read: “Groceries Have Become a Guy Thing”. It’s not always ladies first…at least at the grocery store. As this chart from the...
