by Jodi Hogerton | 03.07.19 | Influencer Marketing
by Jodi Hogerton | 03.07.19 | Influencer Marketing
For the second year in a row, we’ve surveyed food bloggers to find out where food trends meet practical daily life. Why? Food bloggers are on the front lines of the “what’s for dinner” 5pm reality of how food trends play out in practical application. Many of us...
by Jodi Hogerton | 01.11.19 | Uncategorized
by Jodi Hogerton | 01.11.19 | Uncategorized
A couple months ago, my husband and I took a trip to Alba, Italy for the Fiera Internazionale del Tartufo Bianco, or the International White Truffle Festival. While first planning our trip, we were most excited about the wine – Alba is a central location for visiting...
by Jodi Hogerton | 10.26.18 | Uncategorized
by Jodi Hogerton | 10.26.18 | Uncategorized
As a relatively new transplant into the produce industry from the alien world of security software, I entered my first PMA Fresh Summit with a certain set of expectations. Some of those expectations held up (for example, I’ve been hearing for nearly a year that “PMA...
by Jodi Hogerton | 09.05.18 | Content Marketing, Social Media, Storytelling, Uncategorized
by Jodi Hogerton | 09.05.18 | Content Marketing, Social Media, Storytelling, Uncategorized
In the age of 8-second attention spans, getting people to pay attention to anything is a challenge. When you want people to pay attention to long-form, traditional media, your work is cut out for you. Reading, especially of novels, is said to improve empathy, critical...
by Jodi Hogerton | 08.09.18 | Branding, kids, Marketing, Uncategorized
by Jodi Hogerton | 08.09.18 | Branding, kids, Marketing, Uncategorized
Is it just me, or are there new events and festivals popping up every year? From music festivals to cultural celebrations, to tech conventions…not to mention physical challenge events like Tough Mudder, it seems there truly is something for everyone. As our lives have...
