by Jodi Hogerton | 06.25.18 | Content Marketing, Food, Social Media
by Jodi Hogerton | 06.25.18 | Content Marketing, Food, Social Media
As a self-proclaimed tech junkie, I’m always interested in the ways that brands use tech to engage with users, followers and fans. When I heard about Knorr’s new “Eat Your Feed” (EYF) tool, I had to check it out for myself. Essentially, Knorr’s AI-powered tool asks a...
by Jodi Hogerton | 05.24.18 | Uncategorized
by Jodi Hogerton | 05.24.18 | Uncategorized
Ethical positions on food are here to stay, probably for the foreseeable future. Increased knowledge about food production and interest in the story behind products has caused an ethical awakening for consumers. Millennial consumers, especially, vote with their...
by Jodi Hogerton | 03.16.18 | Branding, Content Marketing, Food, Marketing, Storytelling
by Jodi Hogerton | 03.16.18 | Branding, Content Marketing, Food, Marketing, Storytelling
Consumers are hungry for information. They want to understand everything they can about food—the entire food story. Consumers want to know what’s in what they’re eating, how it was prepared, where it came from, how it was grown, the values of the company that produced...
by Jodi Hogerton | 01.26.18 | Content Marketing, Food, Influencer Marketing, Social Media
by Jodi Hogerton | 01.26.18 | Content Marketing, Food, Influencer Marketing, Social Media
#MerryEats Showcases the Power of Amplification Almost 10 years ago we established some of our first relationships with food bloggers. We shared products, while they did some reviews and hosted Twitter parties. From there, our work evolved into field tours, sponsored...
by Jodi Hogerton | 01.17.18 | Food, General
by Jodi Hogerton | 01.17.18 | Food, General
1. Informed, Conscious Consumption Consumers want to know all they can about food. They are hungry for knowledge about growing practices, preparations, the people involved in harvesting or preparing food, nutritional profiles, and more. How will this macro trend play...
