by Melinda Goodman | 11.23.21 | Content Marketing, Food, General, Marketing, Social Media, Storytelling
by Melinda Goodman | 11.23.21 | Content Marketing, Food, General, Marketing, Social Media, Storytelling
The holiday season is all about good food and good people, but nothing says a “homecooked” meal like fresh produce ingredients. This Thanksgiving is all about fresh…fresh ideas, fresh ingredients and – oh yeah – did we mention family?...
by Melinda Goodman | 02.14.19 | Cause Marketing, Public Relations, Uncategorized
by Melinda Goodman | 02.14.19 | Cause Marketing, Public Relations, Uncategorized
Research indicates that Americans use 500 million disposable straws a day. For years, environmental groups have targeted single use plastics like pop rings, plastic bags and water bottles, but it wasn’t until 2015 when a video of a sea turtle impacted by a plastic...
by Melinda Goodman | 01.16.19 | Cause Marketing
by Melinda Goodman | 01.16.19 | Cause Marketing
Cause marketing isn’t a new idea. As early as 1973, 7-Eleven took a forward-thinking marketing step to create an Endangered Species Cup. Thanks to setting aside 1 cent from the sale of each cup, they donated over $250,000 to the National Wildlife Federation timed with...
by Melinda Goodman | 10.08.18 | Branding, Food, New Product Development, Strategic Planning
by Melinda Goodman | 10.08.18 | Branding, Food, New Product Development, Strategic Planning
Food incubators are not necessarily new. They’ve been called shared kitchens, culinary incubators, food hubs and more. Their growth grew out of the 2002 Farm Bill that allocated $27.7 million in grant funding to support value added food production and create...
by Melinda Goodman | 08.22.18 | Social Media
by Melinda Goodman | 08.22.18 | Social Media
Social media has become a powerful tool to share ideas, build community, lift brands (and individuals) up…or tear them down. In the age of the keyboard warrior, content on social media has the power to spread far and wide, in days or even hours. Thanks in part to this...
