by Melinda Goodman | 07.30.15 | Cause Marketing
by Melinda Goodman | 07.30.15 | Cause Marketing
Doing good has always been a priority for companies, but it took on a name (cause marketing) back in the 1980’s thanks to American Express. Gaining momentum in the 90’s particularly with cancer related campaigns, big businesses became concerned with connecting causes...
by Melinda Goodman | 01.05.15 | Packaging
by Melinda Goodman | 01.05.15 | Packaging
It’s often been said there are no new ideas. That is probably true, but there are certainly better ideas associated with existing ideas. When thinking about new products it is important to think about consumer behavior and how existing products fit their needs. It’s...
by Melinda Goodman | 12.03.14 | Food
by Melinda Goodman | 12.03.14 | Food
With Christmas right around the corner and talk of Black Friday and Cyber Monday, the retail world is also anticipating this season’s most exciting Pop Up stores. If you aren’t familiar with the concept of Pop Up’s, they are temporary retail spaces that “pop up” in...
by Melinda Goodman | 10.30.14 | Food
by Melinda Goodman | 10.30.14 | Food
Your Grandma, and maybe even your Mom, lovingly and painstakingly prepared meals from scratch and delivered them to the table in serving bowls while everybody sat down, shared grace and offered up friendly conversation from their day. The days of Wally & June are...
by Melinda Goodman | 10.01.14 | Food
by Melinda Goodman | 10.01.14 | Food
Over the past few years, the trend in purchasing local and/or organic products has grown exponentially, and has no signs of slowing down. The problem for many regions and cities throughout the US is operational and the physical ability for local farms to provide...
