by Melinda Goodman | 02.28.18 | Branding, Food, Marketing, New Product Development
by Melinda Goodman | 02.28.18 | Branding, Food, Marketing, New Product Development
A Closer Look: Halo Top vs. Ben & Jerry’s The world loves ice cream…but we hate the calories. So back in 2012 when two lawyers launched Halo Top as a lifestyle ice cream that focused on a lower calorie, lower sugar, high protein product the world rejoiced....
by Melinda Goodman | 02.20.18 | Food, Marketing, Merchandising
by Melinda Goodman | 02.20.18 | Food, Marketing, Merchandising
For a couple years everyone has been singing the praises and future of meal kits and subscription boxes. We’ve written about it here, here and here. And as the likes of Blue Apron and Hello Fresh proliferated, retailers have scrambled to catch up with partnerships,...
by Melinda Goodman | 10.16.17 | Content Marketing, Marketing, Social Media, Storytelling
by Melinda Goodman | 10.16.17 | Content Marketing, Marketing, Social Media, Storytelling
From owned media and the proliferation of social media platforms the need for content creation is great and brands and marketers are kept busy as they work to constantly keep the pipeline full of interesting, timely and relevant content that is both on brand and...
by Melinda Goodman | 09.28.17 | Agriculture, Branding, Content Marketing, Food, Influencer Marketing, Marketing, Storytelling
by Melinda Goodman | 09.28.17 | Agriculture, Branding, Content Marketing, Food, Influencer Marketing, Marketing, Storytelling
I’ve often said if you want to build a secure career, get into the food business (or the alcohol or tobacco business), because in good times and bad people eat, drink and smoke. OK – in fairness that’s a little simplistic, because not every food product thrives in a...
by Melinda Goodman | 08.25.17 | Social Media
by Melinda Goodman | 08.25.17 | Social Media
There has been a lot of buzz on social media this week about Taylor Swift and Kanye and Kim were barely mentioned. It was only a week ago, on Friday, August 18 that her Swifties went nuts with speculation when she wiped all of her accounts clean and they went black....
