by Melinda Goodman | 10.08.18 | Branding, Food, New Product Development, Strategic Planning
by Melinda Goodman | 10.08.18 | Branding, Food, New Product Development, Strategic Planning
Food incubators are not necessarily new. They’ve been called shared kitchens, culinary incubators, food hubs and more. Their growth grew out of the 2002 Farm Bill that allocated $27.7 million in grant funding to support value added food production and create...
by Jodi Hogerton | 08.09.18 | Branding, kids, Marketing, Uncategorized
by Jodi Hogerton | 08.09.18 | Branding, kids, Marketing, Uncategorized
Is it just me, or are there new events and festivals popping up every year? From music festivals to cultural celebrations, to tech conventions…not to mention physical challenge events like Tough Mudder, it seems there truly is something for everyone. As our lives have...
by Jodi Hogerton | 03.16.18 | Branding, Content Marketing, Food, Marketing, Storytelling
by Jodi Hogerton | 03.16.18 | Branding, Content Marketing, Food, Marketing, Storytelling
Consumers are hungry for information. They want to understand everything they can about food—the entire food story. Consumers want to know what’s in what they’re eating, how it was prepared, where it came from, how it was grown, the values of the company that produced...
by Melinda Goodman | 02.28.18 | Branding, Food, Marketing, New Product Development
by Melinda Goodman | 02.28.18 | Branding, Food, Marketing, New Product Development
A Closer Look: Halo Top vs. Ben & Jerry’s The world loves ice cream…but we hate the calories. So back in 2012 when two lawyers launched Halo Top as a lifestyle ice cream that focused on a lower calorie, lower sugar, high protein product the world rejoiced....
by Heidi McIntyre | 12.15.17 | Branding, Content Marketing, kids, Marketing
by Heidi McIntyre | 12.15.17 | Branding, Content Marketing, kids, Marketing
It all began with Mr. Potato Head. In 1952, he became the first toy advertised on television aimed directly at children which marked the beginning of kids “pester power”. Fast forward to this holiday season and you’ll find a wide variety of advertisements both...
by Melinda Goodman | 09.28.17 | Agriculture, Branding, Content Marketing, Food, Influencer Marketing, Marketing, Storytelling
by Melinda Goodman | 09.28.17 | Agriculture, Branding, Content Marketing, Food, Influencer Marketing, Marketing, Storytelling
I’ve often said if you want to build a secure career, get into the food business (or the alcohol or tobacco business), because in good times and bad people eat, drink and smoke. OK – in fairness that’s a little simplistic, because not every food product thrives in a...
