by Melinda Goodman | 09.19.16 | Branding, Public Relations
by Melinda Goodman | 09.19.16 | Branding, Public Relations
Who’s heard of Rule 40? What started as one of the most interesting subjects as the Rio Olympics eventually lost headlines to our amazing gymnastics team and of course #LochteGate. I apologize for the late post, but it’s been a busy summer and the marketing story is...
by Melinda Goodman | 09.12.16 | Branding
by Melinda Goodman | 09.12.16 | Branding
Today’s consumer is busy, time crunched and overwhelmed with choices. The Food Marketing Institute reports that the average supermarket carries over 42,000 items. And that’s just in the food space. Now add in convenience stores, department stores, big box stores,...
by Melinda Goodman | 09.06.16 | Branding
by Melinda Goodman | 09.06.16 | Branding
Many months ago I was grocery shopping and standing in front of the ice cream section pondering what cream flavor of goodness would win when I noticed the new packaging from Blue Bunny. I was immediately surprised by it’s almost stark design style, especially in a...
by Alison | 06.09.16 | Branding
by Alison | 06.09.16 | Branding
Blogs aren’t just for the average consumer that have something to say about food, fashion, fitness or technology. Blogs are for everybody, and especially for businesses. But you might ask yourself, why should my brand/business have a blog? Here are a few reasons: 60%...
by Melinda Goodman | 05.02.16 | Branding
by Melinda Goodman | 05.02.16 | Branding
A social media expert and entrepreneur that I love is Dale Partridge. He always says, people don’t follow ugly. And it’s true…we are all superficial making immediate judgements about how things look which is why your personal brand, your company brand or your...
by Melinda Goodman | 02.16.16 | Branding
by Melinda Goodman | 02.16.16 | Branding
As marketers, we say over and over and over to clients…define your brand and your messaging. Once your brand and message are clear, it’s easy to respond appropriately in key situations, especially on social media without missing valuable opportunities to capitalize on...
