by Melinda Goodman | 02.14.19 | Cause Marketing, Public Relations, Uncategorized
by Melinda Goodman | 02.14.19 | Cause Marketing, Public Relations, Uncategorized
Research indicates that Americans use 500 million disposable straws a day. For years, environmental groups have targeted single use plastics like pop rings, plastic bags and water bottles, but it wasn’t until 2015 when a video of a sea turtle impacted by a plastic...
by Melinda Goodman | 01.16.19 | Cause Marketing
by Melinda Goodman | 01.16.19 | Cause Marketing
Cause marketing isn’t a new idea. As early as 1973, 7-Eleven took a forward-thinking marketing step to create an Endangered Species Cup. Thanks to setting aside 1 cent from the sale of each cup, they donated over $250,000 to the National Wildlife Federation timed with...
by Melinda Goodman | 02.02.17 | Cause Marketing
by Melinda Goodman | 02.02.17 | Cause Marketing
This past inaugural month has been filled with examples of getting involved. Whether you choose political activism or community service, the important outcome is serving others for the greater good. Here at FullTilt Marketing, we’ve always been focused on giving...
by Heidi McIntyre | 05.05.16 | Cause Marketing
by Heidi McIntyre | 05.05.16 | Cause Marketing
Six billion pounds of produce are wasted each year due to cosmetic imperfections and logistic inefficiencies, according to Hungry Harvest CEO Evan Lutz. This 23-year old had a vision that no food should go to waste and no people should go hungry after seeing extreme...
by Melinda Goodman | 07.30.15 | Cause Marketing
by Melinda Goodman | 07.30.15 | Cause Marketing
Doing good has always been a priority for companies, but it took on a name (cause marketing) back in the 1980’s thanks to American Express. Gaining momentum in the 90’s particularly with cancer related campaigns, big businesses became concerned with connecting causes...
by Heidi McIntyre | 08.19.14 | Cause Marketing
by Heidi McIntyre | 08.19.14 | Cause Marketing
There is no doubt that cause marketing makes a difference. It supports charitable organizations in need of funding and has the power to build brand loyalty with consumers. But when it comes to the bottom line, does cause-marking increase sales? Starting in 2002, I...
