by Heidi McIntyre | 01.04.19 | Food, Marketing, Merchandising, Supermarket Retail Trends
by Heidi McIntyre | 01.04.19 | Food, Marketing, Merchandising, Supermarket Retail Trends
Six years after Blue Apron, Hello Fresh and Plated first launched in the U.S. and carved-out their own niche, supermarket retailers are finally jumping on board offering their own branded kits or acquiring meal kit companies. That’s because consumers are increasingly...
by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning
by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning
In 2015, Applebee’s made a strategic decision to target the “the next generation of consumers.” Known for its casual dining, all-American cuisine with ribs, chicken and steak as mainstays, new unique items began to appear on the menu from sriracha shrimp to...
by Heidi McIntyre | 10.16.18 | Food, Marketing, Supermarket Retail Trends
by Heidi McIntyre | 10.16.18 | Food, Marketing, Supermarket Retail Trends
What is shopper loyalty? Over the years, supermarket retailers have made large investments in loyalty cards and other costly incentive programs to attract and retain shoppers but in today’s climate the effectiveness of these programs have been called into question....
by Melinda Goodman | 10.08.18 | Branding, Food, New Product Development, Strategic Planning
by Melinda Goodman | 10.08.18 | Branding, Food, New Product Development, Strategic Planning
Food incubators are not necessarily new. They’ve been called shared kitchens, culinary incubators, food hubs and more. Their growth grew out of the 2002 Farm Bill that allocated $27.7 million in grant funding to support value added food production and create...
by Melinda Goodman | 06.28.18 | Food, Merchandising
by Melinda Goodman | 06.28.18 | Food, Merchandising
In every aspect of our lives it seems revolutions are underway, particularly around how and what we consume. As our waistlines and our healthcare bills get bigger, so does our desire to seek out healthier foods. A recent study made headlines telling us our jobs are...
by Jodi Hogerton | 06.25.18 | Content Marketing, Food, Social Media
by Jodi Hogerton | 06.25.18 | Content Marketing, Food, Social Media
As a self-proclaimed tech junkie, I’m always interested in the ways that brands use tech to engage with users, followers and fans. When I heard about Knorr’s new “Eat Your Feed” (EYF) tool, I had to check it out for myself. Essentially, Knorr’s AI-powered tool asks a...
