by Melinda Goodman | 06.04.18 | Content Marketing, General, Marketing, Social Media
by Melinda Goodman | 06.04.18 | Content Marketing, General, Marketing, Social Media
With the constant lament about the demise of brick and mortar and the rise of click and ship there is a lot of conversation about customer service. Consumers talk about how they hate to shop, others say there’s no such thing as customer service anymore: that the whole...
by Heidi McIntyre | 04.26.18 | General, Marketing, Merchandising, Public Relations, Uncategorized
by Heidi McIntyre | 04.26.18 | General, Marketing, Merchandising, Public Relations, Uncategorized
Since Amazon acquired Whole Foods for 13.7 billion in 2017, there’s been much speculation on how this company, known for being a disruptor, will impact the grocery business. In less than a year, Amazon has firmly put its mark across Whole Foods’ 473 stores with...
by Jodi Hogerton | 01.17.18 | Food, General
by Jodi Hogerton | 01.17.18 | Food, General
1. Informed, Conscious Consumption Consumers want to know all they can about food. They are hungry for knowledge about growing practices, preparations, the people involved in harvesting or preparing food, nutritional profiles, and more. How will this macro trend play...
by Jodi Hogerton | 01.12.18 | Food, General
by Jodi Hogerton | 01.12.18 | Food, General
It’s often been said that the only constant of change is that it’s bound to change. The past several years have led to rapid change and often a feeling of chaos and uncertainty in the world of food marketing and food retailing. Rapidly evolving distribution channels,...
by Alison | 08.10.17 | General
by Alison | 08.10.17 | General
You might have heard the term before, but what exactly are KPIs (key performance indicators)? They are a measurable value that demonstrates how effectively a company, department or employee is achieving their goals. High-level KPIs are great for focusing on overall...
by Melinda Goodman | 05.16.17 | General
by Melinda Goodman | 05.16.17 | General
As a Gen X’er, I loved reading a recent headline in the Huffington Post entitled Forget Millennials And Boomers. Gen X Will Save The Workplace. Over the years, my generation has been noticeably absent from the conversation as praise was heaped upon Boomers and...
