by Melinda Goodman | 06.04.18 | Content Marketing, General, Marketing, Social Media
by Melinda Goodman | 06.04.18 | Content Marketing, General, Marketing, Social Media
With the constant lament about the demise of brick and mortar and the rise of click and ship there is a lot of conversation about customer service. Consumers talk about how they hate to shop, others say there’s no such thing as customer service anymore: that the whole...
by Heidi McIntyre | 04.26.18 | General, Marketing, Merchandising, Public Relations, Uncategorized
by Heidi McIntyre | 04.26.18 | General, Marketing, Merchandising, Public Relations, Uncategorized
Since Amazon acquired Whole Foods for 13.7 billion in 2017, there’s been much speculation on how this company, known for being a disruptor, will impact the grocery business. In less than a year, Amazon has firmly put its mark across Whole Foods’ 473 stores with...
by Jodi Hogerton | 03.16.18 | Branding, Content Marketing, Food, Marketing, Storytelling
by Jodi Hogerton | 03.16.18 | Branding, Content Marketing, Food, Marketing, Storytelling
Consumers are hungry for information. They want to understand everything they can about food—the entire food story. Consumers want to know what’s in what they’re eating, how it was prepared, where it came from, how it was grown, the values of the company that produced...
by Melinda Goodman | 02.28.18 | Branding, Food, Marketing, New Product Development
by Melinda Goodman | 02.28.18 | Branding, Food, Marketing, New Product Development
A Closer Look: Halo Top vs. Ben & Jerry’s The world loves ice cream…but we hate the calories. So back in 2012 when two lawyers launched Halo Top as a lifestyle ice cream that focused on a lower calorie, lower sugar, high protein product the world rejoiced....
by Melinda Goodman | 02.20.18 | Food, Marketing, Merchandising
by Melinda Goodman | 02.20.18 | Food, Marketing, Merchandising
For a couple years everyone has been singing the praises and future of meal kits and subscription boxes. We’ve written about it here, here and here. And as the likes of Blue Apron and Hello Fresh proliferated, retailers have scrambled to catch up with partnerships,...
by Jodi Hogerton | 01.04.18 | Content Marketing, Marketing, Storytelling
by Jodi Hogerton | 01.04.18 | Content Marketing, Marketing, Storytelling
When I talk to companies about storytelling, I’ve gotten used to the same response—a skeptical look that says, but our product is too serious for that. Storytelling sounds like it’s for children. Storytelling doesn’t equate to fairy tales, although fairy tales are...
