by Heidi McIntyre | 12.15.17 | Branding, Content Marketing, kids, Marketing
by Heidi McIntyre | 12.15.17 | Branding, Content Marketing, kids, Marketing
It all began with Mr. Potato Head. In 1952, he became the first toy advertised on television aimed directly at children which marked the beginning of kids “pester power”. Fast forward to this holiday season and you’ll find a wide variety of advertisements both...
by Melinda Goodman | 10.16.17 | Content Marketing, Marketing, Social Media, Storytelling
by Melinda Goodman | 10.16.17 | Content Marketing, Marketing, Social Media, Storytelling
From owned media and the proliferation of social media platforms the need for content creation is great and brands and marketers are kept busy as they work to constantly keep the pipeline full of interesting, timely and relevant content that is both on brand and...
by Melinda Goodman | 09.28.17 | Agriculture, Branding, Content Marketing, Food, Influencer Marketing, Marketing, Storytelling
by Melinda Goodman | 09.28.17 | Agriculture, Branding, Content Marketing, Food, Influencer Marketing, Marketing, Storytelling
I’ve often said if you want to build a secure career, get into the food business (or the alcohol or tobacco business), because in good times and bad people eat, drink and smoke. OK – in fairness that’s a little simplistic, because not every food product thrives in a...
by Heidi McIntyre | 05.24.17 | Marketing, Strategic Planning
by Heidi McIntyre | 05.24.17 | Marketing, Strategic Planning
Eight out of ten entrepreneurs who start businesses fail within the first 18 months – a mind-boggling 80% crash and burn according to Bloomberg. The number one reason why businesses fail is because the business owner did not take the time to conduct a business plan....
by Melinda Goodman | 03.27.17 | Marketing
by Melinda Goodman | 03.27.17 | Marketing
You may have heard the words influencer marketing but you might not be sure what it is. In short – its focusing your marketing efforts with a few specific people to share your brand story versus focusing on the whole target market. If you’re a food brand – chances are...
by Heidi McIntyre | 12.15.16 | Marketing
by Heidi McIntyre | 12.15.16 | Marketing
It’s no surprise that digital coupons have been increasing dramatically since 2012. In fact, experts estimate that worldwide digital coupon redemption rates will reach 31 billion in 2019, compared to 16 billion in 2014. I don’t consider myself to be a techie by any...
