by Alison | 07.20.16 | Marketing
by Alison | 07.20.16 | Marketing
We recently wrote a post about why your brand or business should have a blog (check that out here). But creating a blog is just the start to an effective blog campaign – you need to know how to write a post that’s effective, relevant and engages with your audience....
by Heidi McIntyre | 06.02.16 | Marketing
by Heidi McIntyre | 06.02.16 | Marketing
Ever wander into a store and seen fancy signs, large displays of products and even national brand partnerships like movies adorning products and aisles? This is all part of in-store promotional campaigns or shopper marketing. The pictures in this article are examples...
by Melinda Goodman | 04.06.16 | Marketing
by Melinda Goodman | 04.06.16 | Marketing
Sometimes you look around and wonder why one business succeeds and the next fails. Why does one business easily attract the best talent and gain new clients or customers. You may even ask yourself, ‘what are we doing wrong?’ My answer would be, you probably aren’t...
by Melinda Goodman | 03.22.16 | Marketing
by Melinda Goodman | 03.22.16 | Marketing
As marketers, we’ve always known that positive word-of-mouth advertising is the holy grail of marketing excellence. Today, word-of-mouth hasn’t changed, only what we call it, and how the expectations are established. Enter Peer Armies. If you haven’t heard of them,...
by Heidi McIntyre | 03.15.16 | Marketing
by Heidi McIntyre | 03.15.16 | Marketing
As a self-proclaimed data junkie, for me information is king. But data alone, does not define the best marketing strategy when rolling out a new product. Instead, information helps to determine key pin points on the road map to success. When our client, Crunch Time...
by Melinda Goodman | 08.12.15 | Marketing
by Melinda Goodman | 08.12.15 | Marketing
Over the past several years, disruptive innovation has become the new norm in business and marketing. Driven mainly by advances in technology – disruptive innovation, marketing and communications has infiltrated all aspects of our daily life. (By reading this, the...
