by Alison | 04.14.14 | Marketing
by Alison | 04.14.14 | Marketing
Traditional marketing of the past has become uninteresting to consumers and non-effective…we own DVR’s to fast forward through commercials, we flip past print ads and immediately hit the “X” when an online ad pops up. And smart marketers are starting to understand...
by Heidi McIntyre | 02.21.14 | Marketing
by Heidi McIntyre | 02.21.14 | Marketing
In 2012 we assisted our client, the Vidalia Onion Committee (VOC), to post a digital coupon ($.50 cents of 5 lbs) to their Facebook page which had less than 1,000 fans. Visitors were required to “like” the page to download the coupon. We did not pay to advertise the...
by Heidi McIntyre | 02.12.14 | Marketing
by Heidi McIntyre | 02.12.14 | Marketing
For years, marketers have targeted females as the primary household shopper. But times have changed as a recent Wall Street Journal headline read: “Groceries Have Become a Guy Thing”. It’s not always ladies first…at least at the grocery store. As this chart from the...
