by Heidi McIntyre | 07.11.19 | Content Marketing, Drink Trends, Influencer Marketing, Packaging
by Heidi McIntyre | 07.11.19 | Content Marketing, Drink Trends, Influencer Marketing, Packaging
We surveyed food bloggers from across the country and asked them to weigh-in on both food and drink trends they see as important to their audience. As we noted in our food trends report, bloggers are uniquely positioned to understand culinary trends both as home cooks...
by Heidi McIntyre | 05.02.18 | Food, Packaging, Uncategorized
by Heidi McIntyre | 05.02.18 | Food, Packaging, Uncategorized
Each month we’ll be featuring a brand that stands out among the pack for its savvy marketing and effective storytelling. And as the first post in this new series, I’m excited to highlight a very cool and unique branded product, one that I have admired for some...
by Melinda Goodman | 01.18.16 | Packaging
by Melinda Goodman | 01.18.16 | Packaging
As a food marketing company, we talk a lot about food trends, and rarely talk about design trends as they relate to food packaging – when in reality they both go hand in hand. It’s one thing to talk about the food that people eat, but how about what they see when they...
by Melinda Goodman | 11.11.15 | Packaging
by Melinda Goodman | 11.11.15 | Packaging
We’ve said it before. All publicity is good publicity…assuming you haven’t done something horrifically wrong of course. And it’s clear that the Starbucks controversy over their once famous, now infamous red cup is a great example. For days, the news cycle...
by Melinda Goodman | 09.03.15 | Packaging
by Melinda Goodman | 09.03.15 | Packaging
Sometimes new products drive the need for new packaging, and sometimes new packaging drives new product opportunity. The expanding technology in retort pouch packaging is creating expansive opportunities in the food category. It was just a few years ago and we were...
by Melinda Goodman | 08.04.15 | Packaging
by Melinda Goodman | 08.04.15 | Packaging
Sometimes new products drive the need for new packaging, and sometimes new packaging drives new product opportunity. The expanding technology in retort pouch packaging is creating expansive opportunities in the food category. It was just a few years ago and we were...
