by Melinda Goodman | 02.14.19 | Cause Marketing, Public Relations, Uncategorized
by Melinda Goodman | 02.14.19 | Cause Marketing, Public Relations, Uncategorized
Research indicates that Americans use 500 million disposable straws a day. For years, environmental groups have targeted single use plastics like pop rings, plastic bags and water bottles, but it wasn’t until 2015 when a video of a sea turtle impacted by a plastic...
by Melinda Goodman | 06.12.18 | Content Marketing, Marketing, Public Relations, Storytelling
by Melinda Goodman | 06.12.18 | Content Marketing, Marketing, Public Relations, Storytelling
In life and in marketing, things go wrong and we need to adapt and change course. These course corrections can be one of the great things about the marketing business – seeing opportunity where others see a problem. And that’s exactly what Country Time Lemonade just...
by Heidi McIntyre | 04.26.18 | General, Marketing, Merchandising, Public Relations, Uncategorized
by Heidi McIntyre | 04.26.18 | General, Marketing, Merchandising, Public Relations, Uncategorized
Since Amazon acquired Whole Foods for 13.7 billion in 2017, there’s been much speculation on how this company, known for being a disruptor, will impact the grocery business. In less than a year, Amazon has firmly put its mark across Whole Foods’ 473 stores with...
by Melinda Goodman | 09.19.16 | Branding, Public Relations
by Melinda Goodman | 09.19.16 | Branding, Public Relations
Who’s heard of Rule 40? What started as one of the most interesting subjects as the Rio Olympics eventually lost headlines to our amazing gymnastics team and of course #LochteGate. I apologize for the late post, but it’s been a busy summer and the marketing story is...
by Melinda Goodman | 04.01.14 | Public Relations
by Melinda Goodman | 04.01.14 | Public Relations
There’s a certain degree of truth in the old adage “all press is good press” – when used wisely of course. Regardless of how you feel about Miley Cyrus and her overexposed tongue, some believe what appears as crazy is a certain degree of PR genius. It’s more crazy...
