by Jodi Hogerton | 09.05.18 | Content Marketing, Social Media, Storytelling, Uncategorized
by Jodi Hogerton | 09.05.18 | Content Marketing, Social Media, Storytelling, Uncategorized
In the age of 8-second attention spans, getting people to pay attention to anything is a challenge. When you want people to pay attention to long-form, traditional media, your work is cut out for you. Reading, especially of novels, is said to improve empathy, critical...
by Melinda Goodman | 08.22.18 | Social Media
by Melinda Goodman | 08.22.18 | Social Media
Social media has become a powerful tool to share ideas, build community, lift brands (and individuals) up…or tear them down. In the age of the keyboard warrior, content on social media has the power to spread far and wide, in days or even hours. Thanks in part to this...
by Jodi Hogerton | 06.25.18 | Content Marketing, Food, Social Media
by Jodi Hogerton | 06.25.18 | Content Marketing, Food, Social Media
As a self-proclaimed tech junkie, I’m always interested in the ways that brands use tech to engage with users, followers and fans. When I heard about Knorr’s new “Eat Your Feed” (EYF) tool, I had to check it out for myself. Essentially, Knorr’s AI-powered tool asks a...
by Melinda Goodman | 06.04.18 | Content Marketing, General, Marketing, Social Media
by Melinda Goodman | 06.04.18 | Content Marketing, General, Marketing, Social Media
With the constant lament about the demise of brick and mortar and the rise of click and ship there is a lot of conversation about customer service. Consumers talk about how they hate to shop, others say there’s no such thing as customer service anymore: that the whole...
by Jodi Hogerton | 01.26.18 | Content Marketing, Food, Influencer Marketing, Social Media
by Jodi Hogerton | 01.26.18 | Content Marketing, Food, Influencer Marketing, Social Media
#MerryEats Showcases the Power of Amplification Almost 10 years ago we established some of our first relationships with food bloggers. We shared products, while they did some reviews and hosted Twitter parties. From there, our work evolved into field tours, sponsored...
by Melinda Goodman | 10.16.17 | Content Marketing, Marketing, Social Media, Storytelling
by Melinda Goodman | 10.16.17 | Content Marketing, Marketing, Social Media, Storytelling
From owned media and the proliferation of social media platforms the need for content creation is great and brands and marketers are kept busy as they work to constantly keep the pipeline full of interesting, timely and relevant content that is both on brand and...
