by Melinda Goodman | 11.23.21 | Content Marketing, Food, General, Marketing, Social Media, Storytelling
by Melinda Goodman | 11.23.21 | Content Marketing, Food, General, Marketing, Social Media, Storytelling
The holiday season is all about good food and good people, but nothing says a “homecooked” meal like fresh produce ingredients. This Thanksgiving is all about fresh…fresh ideas, fresh ingredients and – oh yeah – did we mention family?...
by Jodi Hogerton | 09.05.18 | Content Marketing, Social Media, Storytelling, Uncategorized
by Jodi Hogerton | 09.05.18 | Content Marketing, Social Media, Storytelling, Uncategorized
In the age of 8-second attention spans, getting people to pay attention to anything is a challenge. When you want people to pay attention to long-form, traditional media, your work is cut out for you. Reading, especially of novels, is said to improve empathy, critical...
by Melinda Goodman | 06.12.18 | Content Marketing, Marketing, Public Relations, Storytelling
by Melinda Goodman | 06.12.18 | Content Marketing, Marketing, Public Relations, Storytelling
In life and in marketing, things go wrong and we need to adapt and change course. These course corrections can be one of the great things about the marketing business – seeing opportunity where others see a problem. And that’s exactly what Country Time Lemonade just...
by Jodi Hogerton | 03.16.18 | Branding, Content Marketing, Food, Marketing, Storytelling
by Jodi Hogerton | 03.16.18 | Branding, Content Marketing, Food, Marketing, Storytelling
Consumers are hungry for information. They want to understand everything they can about food—the entire food story. Consumers want to know what’s in what they’re eating, how it was prepared, where it came from, how it was grown, the values of the company that produced...
by Jodi Hogerton | 01.04.18 | Content Marketing, Marketing, Storytelling
by Jodi Hogerton | 01.04.18 | Content Marketing, Marketing, Storytelling
When I talk to companies about storytelling, I’ve gotten used to the same response—a skeptical look that says, but our product is too serious for that. Storytelling sounds like it’s for children. Storytelling doesn’t equate to fairy tales, although fairy tales are...
by Melinda Goodman | 10.16.17 | Content Marketing, Marketing, Social Media, Storytelling
by Melinda Goodman | 10.16.17 | Content Marketing, Marketing, Social Media, Storytelling
From owned media and the proliferation of social media platforms the need for content creation is great and brands and marketers are kept busy as they work to constantly keep the pipeline full of interesting, timely and relevant content that is both on brand and...
