by Heidi McIntyre | 01.04.19 | Food, Marketing, Merchandising, Supermarket Retail Trends
by Heidi McIntyre | 01.04.19 | Food, Marketing, Merchandising, Supermarket Retail Trends
Six years after Blue Apron, Hello Fresh and Plated first launched in the U.S. and carved-out their own niche, supermarket retailers are finally jumping on board offering their own branded kits or acquiring meal kit companies. That’s because consumers are increasingly...
by Heidi McIntyre | 10.16.18 | Food, Marketing, Supermarket Retail Trends
by Heidi McIntyre | 10.16.18 | Food, Marketing, Supermarket Retail Trends
What is shopper loyalty? Over the years, supermarket retailers have made large investments in loyalty cards and other costly incentive programs to attract and retain shoppers but in today’s climate the effectiveness of these programs have been called into question....