by Melinda Goodman | 02.14.19 | Cause Marketing, Public Relations, Uncategorized
by Melinda Goodman | 02.14.19 | Cause Marketing, Public Relations, Uncategorized
Research indicates that Americans use 500 million disposable straws a day. For years, environmental groups have targeted single use plastics like pop rings, plastic bags and water bottles, but it wasn’t until 2015 when a video of a sea turtle impacted by a plastic...
by Jodi Hogerton | 01.11.19 | Uncategorized
by Jodi Hogerton | 01.11.19 | Uncategorized
A couple months ago, my husband and I took a trip to Alba, Italy for the Fiera Internazionale del Tartufo Bianco, or the International White Truffle Festival. While first planning our trip, we were most excited about the wine – Alba is a central location for visiting...
by Jodi Hogerton | 10.26.18 | Uncategorized
by Jodi Hogerton | 10.26.18 | Uncategorized
As a relatively new transplant into the produce industry from the alien world of security software, I entered my first PMA Fresh Summit with a certain set of expectations. Some of those expectations held up (for example, I’ve been hearing for nearly a year that “PMA...
by Jodi Hogerton | 09.05.18 | Content Marketing, Social Media, Storytelling, Uncategorized
by Jodi Hogerton | 09.05.18 | Content Marketing, Social Media, Storytelling, Uncategorized
In the age of 8-second attention spans, getting people to pay attention to anything is a challenge. When you want people to pay attention to long-form, traditional media, your work is cut out for you. Reading, especially of novels, is said to improve empathy, critical...
by Jodi Hogerton | 08.09.18 | Branding, kids, Marketing, Uncategorized
by Jodi Hogerton | 08.09.18 | Branding, kids, Marketing, Uncategorized
Is it just me, or are there new events and festivals popping up every year? From music festivals to cultural celebrations, to tech conventions…not to mention physical challenge events like Tough Mudder, it seems there truly is something for everyone. As our lives have...
by Melinda Goodman | 07.31.18 | Uncategorized
by Melinda Goodman | 07.31.18 | Uncategorized
Why on earth would anybody need a $300 chicken? More importantly, why would a marketing agency need a $300 chicken? Some might wonder if it’s a new golden breed, part of some breakout gastronomic food trend we had to try, or maybe just the most expensive BBQ picnic in...
