Black Gold Farms had long been known only as a grower of potatoes for the potato chip market. As they explored opportunities to break into the fresh market we strategized that a value-added concept could give them a leg up. But more importantly, the value-added...
The potato market can be competitive with traditional items and it makes it difficult to break through into new markets or retailers. Real opportunities exist when suppliers can explore value-added products that can be used to drive interest and new sales in the...
Fruit Dynamics had spent seven years and tested over 500 varieties to develop a fresh-cut offering for nectarines and peaches. As a team, we developed the Woot Froot name, brand image and packaging design. The goal was to pick a name that was memorable and fun, and...
Peppers are a key commodity for Baloian Farms and the goal was to develop a value added position for their mini peppers. Consumer trends indicate that snacking – particularly healthy snacking continued to be on the rise. 1. Mini peppers were already an easy snack...
The goal was to position this sweet red onion heirloom variety as the latest premium, foodie item for consumers. We started with consumer category research to identify market competition and the target audience. From there we created the product name and brand design....
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