Our Services & Process
We BUILD, We ENGAGE, We INFLUENCE
Services
Approach
CAPABILITIES STATEMENT
Explore our capability statement to gain insight into our services, expertise, and experience. This document outlines our core competencies, past performance, and key differentiators, providing a comprehensive overview of how we can support your needs.
Brand Story
Your story matters. We find the most interesting nuggets that connect you to consumers.
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We are the librarian, author, detective, archeologist, history teacher, coach, and even soothsayer for your brand. Our job is to see the future and know the trends, while learning your past and understanding your present to find your audience and share your story. We’ll help you to communicate your brand’s true personality using a more personalized approach without being overly promotional or pushy. The result is stronger engagement and more importantly it builds trust and loyalty.
We help your stories
Get help with your brand stories including:
• Content Strategy
• Brand Image and Positioning
• Package Design
• Marketing Collateral, Advertising & More
Content Management
It’s beyond social media. Sharing consistent content across multiple platforms helps you position your brand to the right audience.
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We start with a strategic marketing approach that is focused in uncovering your brand story. We then turn it into scalable content for multiple platforms so it can be adapted for various audiences to meet your marketing goals.
Content Management Tools Include:
• Social Media Management
• Video Creation
• Website Development
• Online Blog
• Sales Presentations
• eNewsletters
• Employee Communications
• Trade & Consumer Public Relations
• Webinars, Podcasts and more
Influencer Engagement
Word-of-mouth advertising is still the best form of marketing and influencers give you the reach and peer influence you need.
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• Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. (Source: TapInfluence study with Nielsen Catalina Solutions).
• 74% of people turn to social networks for guidance on purchase decisions. (Source: Ogilvy Cannes)
Influencer engagement must be managed with the same kind of strategic creativity we apply to content marketing. Influencers should reflect your key audience and represent your brand values. We have built a proprietary database of key influencers across the US to assist you in creating a buzz for your brand.
Influencer Engagement Programs Include:
• Programs with Bloggers
• Cross Promotional Opportunities with Synergistic Brands
• Event Marketing
• Community Outreach
• Rising Star or Celebrity Endorsements
Process
Creativity without a plan is like a ship without a rudder. Our planning process can help you maximize your investment and resources. Our goal is to create a road map for success by bringing your story to life and then strategically create a plan for implementation and engagement with your audience. We’ll then monitor the responses and make real-time edits as needed.