applebee's Archives - Full Tilt Marketing

by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning

Why Applebee’s is Winning by Leaving Behind Hip and Trendy

by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning

In 2015, Applebee’s made a strategic decision to target the “the next generation of consumers.” Known for its casual dining, all-American cuisine with ribs, chicken and steak as mainstays, new unique items began to appear on the menu from sriracha shrimp to...