by Melinda Goodman | 02.14.19 | Cause Marketing, Public Relations, Uncategorized
by Melinda Goodman | 02.14.19 | Cause Marketing, Public Relations, Uncategorized
Research indicates that Americans use 500 million disposable straws a day. For years, environmental groups have targeted single use plastics like pop rings, plastic bags and water bottles, but it wasn’t until 2015 when a video of a sea turtle impacted by a plastic...
by Melinda Goodman | 01.16.19 | Cause Marketing
by Melinda Goodman | 01.16.19 | Cause Marketing
Cause marketing isn’t a new idea. As early as 1973, 7-Eleven took a forward-thinking marketing step to create an Endangered Species Cup. Thanks to setting aside 1 cent from the sale of each cup, they donated over $250,000 to the National Wildlife Federation timed with...
by Melinda Goodman | 02.02.17 | Cause Marketing
by Melinda Goodman | 02.02.17 | Cause Marketing
This past inaugural month has been filled with examples of getting involved. Whether you choose political activism or community service, the important outcome is serving others for the greater good. Here at FullTilt Marketing, we’ve always been focused on giving...
