by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning
by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning
In 2015, Applebee’s made a strategic decision to target the “the next generation of consumers.” Known for its casual dining, all-American cuisine with ribs, chicken and steak as mainstays, new unique items began to appear on the menu from sriracha shrimp to...
by Jodi Hogerton | 10.26.18 | Uncategorized
by Jodi Hogerton | 10.26.18 | Uncategorized
As a relatively new transplant into the produce industry from the alien world of security software, I entered my first PMA Fresh Summit with a certain set of expectations. Some of those expectations held up (for example, I’ve been hearing for nearly a year that “PMA...
by Melinda Goodman | 06.12.18 | Content Marketing, Marketing, Public Relations, Storytelling
by Melinda Goodman | 06.12.18 | Content Marketing, Marketing, Public Relations, Storytelling
In life and in marketing, things go wrong and we need to adapt and change course. These course corrections can be one of the great things about the marketing business – seeing opportunity where others see a problem. And that’s exactly what Country Time Lemonade just...
by Heidi McIntyre | 05.02.18 | Food, Packaging, Uncategorized
by Heidi McIntyre | 05.02.18 | Food, Packaging, Uncategorized
Each month we’ll be featuring a brand that stands out among the pack for its savvy marketing and effective storytelling. And as the first post in this new series, I’m excited to highlight a very cool and unique branded product, one that I have admired for some...
by Jodi Hogerton | 03.16.18 | Branding, Content Marketing, Food, Marketing, Storytelling
by Jodi Hogerton | 03.16.18 | Branding, Content Marketing, Food, Marketing, Storytelling
Consumers are hungry for information. They want to understand everything they can about food—the entire food story. Consumers want to know what’s in what they’re eating, how it was prepared, where it came from, how it was grown, the values of the company that produced...
