by Heidi McIntyre | 05.11.17 | Food
by Heidi McIntyre | 05.11.17 | Food
We get boxed meals sent to our home each week via HelloFresh. This provides an opportunity for my husband and I to try a wide variety of dishes and I get to check out what’s trending in terms of ethnic cuisines and flavors. One item that has appeared over and over...
by Melinda Goodman | 04.07.17 | Food
by Melinda Goodman | 04.07.17 | Food
“For everything there is a season, and to every time a purpose under heaven.” I know that it is probably blasphemy for a marketing person to quote scripture when referring to marketing since most would proclaim that marketing is quite possibly the best of untruths and...
by Melinda Goodman | 03.27.17 | Marketing
by Melinda Goodman | 03.27.17 | Marketing
You may have heard the words influencer marketing but you might not be sure what it is. In short – its focusing your marketing efforts with a few specific people to share your brand story versus focusing on the whole target market. If you’re a food brand – chances are...
by Melinda Goodman | 03.15.17 | Food
by Melinda Goodman | 03.15.17 | Food
The food trends say kale is over. That it was a novelty and bound to be replaced by newer sexier greens like beet greens, chard and turnip greens, not to mention veggie noodles and cauliflower crumbles. I decided to take a look at Google Trends and see if kale was...
by Melinda Goodman | 03.09.17 | Food
by Melinda Goodman | 03.09.17 | Food
Now There’s Something Leafier: How Plant Based Proteins are Chewing Up the Consumption Gap on Meat Perusing Pinterest recipes or eavesdropping on orders at your local Starbucks will remind you that there are a lot of new proteins filling up the consumer viewpoint from...
