by Alison | 12.08.16 | Food
by Alison | 12.08.16 | Food
Throughout the past years we’ve seen a transition to a more health-conscious and aware nation and consumers who are seeking not only healthier versions of foods, but also more natural and authentic products and brands behind their foods. We’ve seen this transition...
by Heidi McIntyre | 09.22.16 | Food
by Heidi McIntyre | 09.22.16 | Food
When it comes to going to the supermarket, my husband and I typically shop together. We have different preferences for certain foods, so this works out well. But there are times, when he’ll doing the shopping and I happy to relinquish that role. But I remember, when...
by Melinda Goodman | 09.12.16 | Branding
by Melinda Goodman | 09.12.16 | Branding
Today’s consumer is busy, time crunched and overwhelmed with choices. The Food Marketing Institute reports that the average supermarket carries over 42,000 items. And that’s just in the food space. Now add in convenience stores, department stores, big box stores,...
by Alison | 08.18.16 | Social Media
by Alison | 08.18.16 | Social Media
Within the past month, Facebook has recently made some changes that do impact your brand’s social media strategy and targeting efforts. Some of the updates are good news for you and some that will make you work just a little harder at reaching your dedicated...
by Heidi McIntyre | 07.27.16 | Social Media
by Heidi McIntyre | 07.27.16 | Social Media
Kim Kardashian is not the only Instagram celebrity. There is a new generation of photo- happy users who are building celebrity-sized audiences while striking it rich with brand endorsements. Instagram users upload photos and videos that document their lives, travels,...
