by Melinda Goodman | 11.11.15 | Packaging
by Melinda Goodman | 11.11.15 | Packaging
We’ve said it before. All publicity is good publicity…assuming you haven’t done something horrifically wrong of course. And it’s clear that the Starbucks controversy over their once famous, now infamous red cup is a great example. For days, the news cycle...
by Alison | 09.30.15 | Social Media
by Alison | 09.30.15 | Social Media
So why should you be advertising on Facebook? Because it works. Plain and simple. And not only does it work, it works better than any other traditional advertising efforts out there when you start breaking down the amount of impressions and views per dollar. And who...
by Heidi McIntyre | 09.23.15 | Food
by Heidi McIntyre | 09.23.15 | Food
It began a few years ago with the emergence of the farmer as celebrity. Now a new trend is quickly taking root (no pun intended) in which vegetables is becoming the star of the plate. From sweet potato tempura to hearty root veggies poached in a meat broth and carrots...
by Melinda Goodman | 09.03.15 | Packaging
by Melinda Goodman | 09.03.15 | Packaging
Sometimes new products drive the need for new packaging, and sometimes new packaging drives new product opportunity. The expanding technology in retort pouch packaging is creating expansive opportunities in the food category. It was just a few years ago and we were...
by Melinda Goodman | 08.27.15 | Food
by Melinda Goodman | 08.27.15 | Food
Yes, we all know that a little liquid courage goes a long way in helping us personally stand out in the crowd (at one point we’ve all been amazing dancers and singers after one too many). But how does liquid courage market itself and find a place on the overcrowded...
