Baloian Farms (Sophia La Rosa)


The goal was to position this sweet red onion heirloom variety as the latest premium, foodie item for consumers. We started with consumer category research to identify market competition and the target audience. From there we created the product name and brand design. Colorful consumer-friendly packaging was developed to help drive sales of these premium sweet onions.

The Result: The introduction into the marketplace has just started but already it has been very positive as retailers have embraced this new red sweet onion variety.

Submit a Comment

Your email address will not be published. Required fields are marked *

Skills

Posted on

07.17

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!