Bushwick Potatoes

The potato market can be competitive with traditional items and it makes it difficult to break through into new markets or retailers. Real opportunities exist when suppliers can explore value-added products that can be used to drive interest and new sales in the potato category. We facilitated with concept and development, as well as branding of two separate value-added concepts. The first concept included a sauce packet with the potatoes. Consumer research showed that consumers considered a liquid sauce to be higher quality than traditional powder or season packets. The second concept took advantage of growing consumer trends for slow cooker meals. This value concept allowed for a make it and forget it concept.

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