Michigan Asparagus has a short seasonal marketing window of six weeks. During the lead-up and season, it is important to fully engage consumers with information on how to buy and how to use asparagus as well as speak to the competitive advantages of local/domestic grown asparagus. Social media drove more than 1 million impressions and 30K+ engagements in just 6 weeks. Video segments drew audiences of 1K-7K views per video.
