Managing Partner Heidi McIntyre helped start Produce for Kids which began as a cause marketing campaign for the produce department, and quickly grew to become its own organization.
PFK raises funds to benefit children’s charities and educate shoppers about healthy eating through promotional campaigns that combine advertising, in-store displays and events, public relations and online marketing.
The Results: Since its creation, PFK has raised more than $5 million for children’s non-profit organizations including Children’s Miracle Network® Hospitals and PBS KIDS®.
