As part of Rainier Fruit’s Wholesome to the Core messaging and organic focus they were highly focused on the health and wellness market. As part of that focus, their goal was to meet potential consumers where they are and offer a brand activation that included product samples and redirection to local retailers for purchase. Rainier opted to partner with Wanderlust, the leading yoga event community featuring single day events, festivals, studios, online media, and experiences. The online following of Wanderlust is over 1.5 million and each market event attracts an average of 2,000 attendees with a significantly higher buying power than the average consumer. Rainier created brand activations in 8 national markets sampling over 10,000 apples and driving in-store promotion with major regional and national retailers.