Fruit Dynamics had spent seven years and tested over 500 varieties to develop a fresh-cut offering for nectarines and peaches.
As a team, we developed the Woot Froot name, brand image and packaging design. The goal was to pick a name that was memorable and fun, and spoke to a fresh hip demographic. All brand messaging reflects the cultural tone of the company.
The Result: Woot Froot is currently in Sam’s Club stores across the U.S. and this new product has been embraced by a variety of retailers.