A social media expert and entrepreneur that I love is Dale Partridge. He always says, people don’t follow ugly. And it’s true…we are all superficial making immediate judgements about how things look which is why your personal brand, your company brand or your packaging are important.
Here’s some of the brand looks I’m loving right now.
Coca-Cola
The Coca-Cola brand has always been iconic and has actually seen minimal redesigns over the years, especially in comparison to its competitor Pepsi. The new look that maintains the classic design and artfully, yet simply carries it forward across the different Coke products its brand power at its best.
The Fermentorium
This is a local brewery in the suburbs of Milwaukee. I watched for months as their space was under construction and was rewarded with a great name and a great looking brand that stands out. Again…simplicity of design wins. It called my name to stop as soon as they opened. And not just because they have beer…but I’m not gonna lie, that was a major selling point too.
Sunbasket
The proliferation of box meals continues to grow, but the Sunbasket box branding and messaging is on target.
Red Bull
Again, I’m won over by simplicity. Red Bull has always been clear in its brand presence. Their newer flavor offerings are simple single color designs that illustrate the offering.
Brand inspiration is everywhere. It’s in stores, in nature, in pop culture and more. If your brand or packaging needs a refresh drop me an email.
Written by Melinda Goodman
Managing Partner
Melinda@FullTiltMarketing.net
